Lites Groups tips for success- Gondola Ends

It is every retailer’s goal to maximise sales per square metre. Retailers and brands often underestimate the power of well-displayed gondola ends. Gondola ends have the ability to turn stock twice as fast as all other areas.

Here are our simple tips on how get the most out of your end displays:

Pick a theme

Have a promotion in store? Great! Avoid clutter through having no more than three product categories on display. Keep it simple and you will increase sales.

Tell a story about what is the closest aisle

Help consumers find the products that they are looking for. Use your gondola ends as an indication of what’s in the aisle and tell a story about the assortment in that particular area of the store.

Use the space for impulse products

When consumers shop for “purpose products”, especially those placed at the back of the store they have to walk past aisle ends and may be swayed to make an impulse buying decision. Placing purpose lines in the right location and then developing an end policy that encourages impulse sales can make a big difference to your bottom line.

Best Sellers

Most customers take comfort in knowing they are buying a product that is popular. Product popularity tells us two things: the product is reasonably priced, and the product/ brand is trustworthy (i.e. it works/ it tastes good/ it has value for money).

Cross Merchandise

Have a new item in a store or want to push the sales of your house brand? Cross merchandising is an effective way to create brand or product awareness and to show your customer what to buy. You can also use cross merchandising as a tool to show which products complement each other. Remember, the first thing the customer sees when walking through your store are the gondola ends. Use it to your advantage!

Conclusion

The average consumer has a limited amount of time to spend in a retail store, therefore it is imperative to create displays that say “If you’re only giving us 15 minutes of your time, we would like you to notice these products.”

Getting the correct mix between merchandising and visual display will be what sets you apart from your competitors.