Auditing & Mystery Shopping

Whether that is store dimensions, till points, POS or visual merchandising layouts, a lack of visibility can hinder the growth of a business. By completing a store survey, and ongoing monitoring through our bespoke reporting software LitesDirect, retailers can harness the power of data.

Our Process

Lites Group understand that retailers need to know the exact make up of their stores more than ever to stay ahead of the competition and futureproof their business. Using our patented technology, we avoid the high cost time often associated with carrying out a full store survey, providing focus and detail when you need it most. By harnessing the power of this data retailers can plan, ensure compliance and prevent unnecessary costs.


Our store surveys are quick, accurate and cost-effective, ensuring that retailers’ key goals are met while keeping store disruption to a minimum.


Our LitesDirect app allows our teams to carry out complex data tasks easily by using question sets uploaded to our state of the art online system, providing a thorough log of all instore collateral delivered on time and precisely.


A complete overview of all your instore assets and inventory is provided and this information can be managed easily and effectively through our application.

"Stay ahead of the competition & futureproof your business"

 Martin Duffy, Co-Managing Director


Our Other Services

Find out more about our other field marketing services – from planning and deployment to success measurement and reporting – our knowledge, capabilities and technology provides all the necessary expertise to deliver high-impact marketing campaigns.

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We provide market leading Merchandising services to increase brand and product awareness, and drive sales at the point of purchase for clients.

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Retail Installations

We are experts in stimulating interest and enticing customers to make a purchase, providing best in class store installations and branding application at the point of sale.

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Brand Ambassadors

We design and deliver bespoke marketing events and promotions to raise customer awareness, generating sales and creating brand loyalty.

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Sales Teams

With sales being as important as ever in this climate, we carefully match our experienced sales teams with our clients, to ensure maximum ROI.

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Support Services

From Coupon Redemption, Payroll Services and Contract Teams to Warehousing & Logistics, Print, Signage and Display - we can supply a truly end to end Field Marketing Service for your brand portfolio.