We’ve been supporting Ireland’s largest retailers and brands with point-of-sale merchandising, product merchandising and store development programmes for the past 30 years to increase brand and product awareness, and drive sales at the point of purchase.

Experts in Merchandising

A merchandising agency for 30 years across a wide variety of industries ensures Lites Group remain experts in our sector. Using the learnings from different industries allows us to offer cutting edge solutions to merchandising campaigns, resulting in high return on investment for all of our clients.

Display Builds

Bespoke POS installations

POS Management

Placement of POS before, replenishment during and removal of redundant materials on campaign termination.

Standard Merchandising

Management of regular instore stock placement and replenishment cycles, to ensure maximum visibility and impact for client brands.

Planogram Relays

Implementing space optimisation plans to ensure consistent category performance, across multi-location retailers.

"Transparency & consistency are at the core of everything we do"

 Martin Duffy, Co-Managing Director

Our highly experienced teams have been supporting retailers and brands with their merchandising needs for three decades. All staff are fully trained and totally dedicated to meeting all your merchandising requirements. Providing clear direction in field, our experienced team leaders will become an extension of your team and our dedicated Operations function provides additional support – focusing on training and development, to provide a pathway to progression for all our field staff.

We work in every retail environment including grocery, on and off-trade, DIY and beauty & healthcare. Our flexible teams can be deployed across Ireland, to match your merchandising and store development requirements.


Our Other Services

Find out more about our other field marketing services – from planning and deployment to success measurement and reporting – our knowledge, capabilities and technology provides all the necessary expertise to deliver high-impact marketing campaigns.

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Retail Installations

We are experts in stimulating interest and enticing customers to make a purchase, providing best in class store installations and branding application at the point of sale.

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Auditing & Mystery Shopping

Our experienced team ensure your product is positioned and being promoted as intended, observe behaviors and test customer service, proficiencies and expertise on your behalf.

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Brand Ambassadors

We design and deliver bespoke marketing events and promotions to raise customer awareness, generating sales and creating brand loyalty.

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Sales Teams

With sales being as important as ever in this climate, we carefully match our experienced sales teams with our clients, to ensure maximum ROI.

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Support Services

From Coupon Redemption, Payroll Services and Contract Teams to Warehousing & Logistics, Print, Signage and Display - we can supply a truly end to end Field Marketing Service for your brand portfolio.