MEET OUR PEOPLE

Our Leadership Team

We believe in recognising success, pursuing quality, making employees happy, and serving customers exceptionally.
Our Leadership Team goes above and beyond to cultivate a culture in which our values drive everything we do. The strategic direction and industry expertise they provide empowers us to grow, excel and succeed every day.

Lites Group Co-MD Martin DuffyDuffy
Co-Managing Director

Martin Duffy

Martin is an extremely experienced Field Marketing practitioner with over 20 years working in FMCG and Field Marketing. Martin’s background is in retail and process development with a Degree in Marketing from the College of Marketing and Design.
He has been the Operations Director and joint MD since 2006 and during that time frame has gained an invaluable reputation within the trade along with a variety of blue-chip clients. Martin has been involved with the management and implementation of some of Irelands largest field marketing activities including the National Lottery Rebrand and Guinness Arthurs Day. Martin is a very hands-on business owner and is heavily involved in the day to day running of client projects.
He has two children and when he has spare time he enjoys cycling and is a keen follower of GAA.


Email Martin
Lites Group Co-MD Aidan O'Brien
Co-Managing Director

Aidan O'Brien

After completing a degree in Management Science from Trinity College, Aidan joined Lites Group in 1999 as an Operational Executive. Seven year later himself and Martin Duffy took over the company through an MBO.
Aidan is operationally focused and heavily involved in the day-to-day management of Lites Group’s clients across a number of sectors - including Diageo, Tesco, Dunnhumby and Exertis to name a few. With his wealth of experience across the various functions of the business, Aidan is committed to ensuring clients receive superior customer service, all activities are implemented to the highest quality and Lites Group continues to provide an excellent working atmosphere for all employees.


Email Aidan
EXPERTS IN OUR FIELD

Our Field Marketing Services

Find out more about our 360° field marketing service – from planning and deployment to success measurement and reporting – our knowledge, capabilities and technology provides all the necessary expertise to deliver high-impact marketing campaigns.

Lites Group Merchandising Header

Merchandising

We provide market leading Merchandising services to increase brand and product awareness, and drive sales at the point of purchase for clients.

Read More
Lites Group Retail Installations Header

Retail Installations

We are experts in stimulating interest and enticing customers to make a purchase, providing best in class store installations and branding application at the point of sale.

Read More
Lites Group Mystery Shopping & Auditing Header

Auditing & Mystery Shopping

Our experienced team ensure your product is positioned and being promoted as intended, observe behaviors and test customer service, proficiencies and expertise on your behalf.

Read More
Lites Group Brand Ambassadors Header

Brand Ambassadors

We design and deliver bespoke marketing events and promotions to raise customer awareness, generating sales and creating brand loyalty.

Read More
Lites Group Sales Teams Header

Sales Teams

With sales being as important as ever in this climate, we carefully match our experienced sales teams with our clients, to ensure maximum ROI.

Read More
Lites Group other services header

Support Services

From Coupon Redemption, Payroll Services and Contract Teams to Warehousing & Logistics, Print, Signage and Display - we can supply a truly end to end Field Marketing Service for your brand portfolio.