Our Leadership Team

We believe in recognising success, pursuing quality, making employees happy, and serving customers exceptionally.
Our Leadership Team goes above and beyond to cultivate a culture in which our values drive everything we do. The strategic direction and industry expertise they provide empowers us to grow, excel and succeed every day.

Lites Group Co-MD Martin DuffyDuffy
Co-Managing Director

Martin Duffy

Martin is an extremely experienced Field Marketing practitioner with over 20 years working in FMCG and Field Marketing. Martin’s background is in retail and process development with a Degree in Marketing from the College of Marketing and Design.
He has been the Operations Director and joint MD since 2006 and during that time frame has gained an invaluable reputation within the trade along with a variety of blue-chip clients. Martin has been involved with the management and implementation of some of Irelands largest field marketing activities including the National Lottery Rebrand and Guinness Arthurs Day. Martin is a very hands-on business owner and is heavily involved in the day to day running of client projects.
He has two children and when he has spare time he enjoys cycling and is a keen follower of GAA.

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Lites Group Co-MD Aidan O'Brien
Co-Managing Director

Aidan O'Brien

After completing a degree in Management Science from Trinity College, Aidan joined Lites Group in 1999 as an Operational Executive. Seven year later himself and Martin Duffy took over the company through an MBO.
Aidan is operationally focused and heavily involved in the day-to-day management of Lites Group’s clients across a number of sectors - including Diageo, Tesco, Dunnhumby and Exertis to name a few. With his wealth of experience across the various functions of the business, Aidan is committed to ensuring clients receive superior customer service, all activities are implemented to the highest quality and Lites Group continues to provide an excellent working atmosphere for all employees.

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Alan Kelly
Account Director

Alan Kelly

Alan has spent eighteen years working with Lites Group having joined the company in 2003 and has since built up a wealth of experience, project managing a wide mix of campaigns annually. Having steadily progressed through the company, starting as an Administration Executive, Alan is now our Sales & Client Services Account Director. He and his team work hard to provide the most innovative and effective marketing solutions for all clients; and as a result, Alan has developed long lasting relationships with retailers within the trade alongside clients such as Diageo, Kerry Foods, Tayto Snacks and the RSA. An avid golfer and a huge Dublin GAA fan, Alan also has 2 young children that keep him busy!

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Oscar Burns
Operations Manager

Oscar Burns

Oscar started working part-time for Lites Group in 2007, while completing a Diploma in Event Management and PR. Since then, he has worked his way through the ranks to take on leadership role as Operations Manager. Over the years, Oscar has worked across countless campaigns, on different continents, having also headed up the Lites Group Australian Operation in 2011-2012. Clients including Diageo, Bulmers, Tesco, Pernod Ricard and Jameson have benefited from his wealth of field marketing experience. He is results oriented, customer focused and has an intricate understanding of the industry and all functions of the business. Oscar always strives to provide the best possible results for the company, staff and clients alike. He has 4-year-old twins and enjoys running, going to the gym and the occasional sea swim in his spare time.

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Our Field Marketing Services

Find out more about our 360° field marketing service – from planning and deployment to success measurement and reporting – our knowledge, capabilities and technology provides all the necessary expertise to deliver high-impact marketing campaigns.

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We provide market leading Merchandising services to increase brand and product awareness, and drive sales at the point of purchase for clients.

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Retail Installations

We are experts in stimulating interest and enticing customers to make a purchase, providing best in class store installations and branding application at the point of sale.

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Auditing & Mystery Shopping

Our experienced team ensure your product is positioned and being promoted as intended, observe behaviors and test customer service, proficiencies and expertise on your behalf.

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Brand Ambassadors

We design and deliver bespoke marketing events and promotions to raise customer awareness, generating sales and creating brand loyalty.

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Sales Teams

With sales being as important as ever in this climate, we carefully match our experienced sales teams with our clients, to ensure maximum ROI.

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Support Services

From Coupon Redemption, Payroll Services and Contract Teams to Warehousing & Logistics, Print, Signage and Display - we can supply a truly end to end Field Marketing Service for your brand portfolio.